Our brand
We are the only internationally recognized coffee brand that belongs to coffee growers.
In 2002, the Colombian Coffee Growers Federation--a nonprofit organization representing 500,000 coffee growing families--tasked the Juan Valdez® brand with the mission of opening different businesses around the world to generate value for Colombia's coffee growers.
Ever since, the Juan Valdez® brand has been present in all sorts of venues--specialty stores, shopping centers, dining rooms, airlines and online.
